Deira Trading Company

Equinox launches $40,000 ‘Optimize’ membership

High-end fitness chain Equinox is launching one of the most expensive gym memberships in the world — a $40,000-per-year program aimed at improving overall health and longevity. Equinox is teaming up with lab-test startup Function Health to launch “Optimize by Equinox,” a personalized health program that includes everything from personal training and nutrition plans to […]

Paramount reportedly approves buyout talks with Sony, Apollo

Paramount Global has formally begun negotiations with a buyout group led by Sony Pictures Entertainment and Apollo Global Management, the New York Times reported Sunday, after a 30-day exclusive negotiating window with Skydance expired Friday.

Coca-Cola (KO) Q1 2024 earnings

Coca-Cola on Tuesday reported quarterly earnings and revenue that beat analysts’ expectations as consumers drank more of its Fanta and Fairlife beverages. The beverage giant also raised its full-year outlook for organic revenue. Shares of the company rose less than 1% in premarket trading. Here’s what the company reported compared with what Wall Street was […]

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