Deira Trading Company

New Starbucks CEO Brian Niccol outlines plans for business

New Starbucks CEO Brian Niccol will focus on improving the chain’s U.S. business in his early days on the job before he moves to fix its issues abroad, according to an open letter published on Tuesday. “… In some places — especially in the U.S. — we aren’t always delivering,” Niccol wrote in the open […]

MLB is charting a new course, aiming for a more national strategy

Aaron Judge #99 of the New York Yankees swings his bat during the first inning against the Texas Rangers at Globe Life Field on September 03, 2024 in Arlington, Texas. Sam Hodde | Getty Images Major League Baseball is likely on a different trajectory than it was a couple years ago after the league implemented […]

Streaming deals are key to future of NFL viewership, fandom

The National Football League’s bet on streaming is paying off — and helping to broaden its fanbase in the U.S. and globally. Hans Schroeder, the NFL’s executive vice president of media distribution, said at CNBC x Boardroom’s Game Plan sports business event on Tuesday that the league’s recent slew of exclusive streaming deals with media […]

Restaurant chain BurgerFi files for Chapter 11 bankruptcy protection

A BurgerFi location is seen on August 20, 2024 in Arlington, Virginia.  Tierney L. Cross | Getty Images BurgerFi filed for Chapter 11 bankruptcy protection on Tuesday, less than a month after it warned investors it had “substantial doubt” about its ability to operate. The company joins the growing list of restaurant chains that have […]

Live shopping is coming to the red carpet

When viewers tune in to the 2024 MTV VMAs on Wednesday night, they’ll be able to shop the outfits and designer looks they’re seeing in real time, as legacy media companies look for new ways to monetize content. As part of a new partnership between Paramount Global — the parent company of cable TV network MTV […]

Women’s sports are on an upward trajectory as fans, brands engage

Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA preseason game at Gainbridge Fieldhouse in Indianapolis, Indiana, on May 9, 2024. Brian Spurlock | Icon Sportswire | Getty Images The fervor and passion surrounding women’s sports aren’t going to go away, said Jessica Berman, […]

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